August 2009

Corporate Website

exl-group is a professional, high-profile consulting company based in Paris, France. Their primary offer and client approach is their high level of expertise and experience. However their website was not at all up-to the standards that one would expect from such a company.

Focus on:

• Corporate Website
• Professional look
• Intranet

Stats

• scope:
• complexity:
• cost:

Business Requirements

exl-group already had a website but it was so out of date that they decided to totally abandon it in favor of not tying their hands and being free to develop a brand new site and visitor experience.  The primary requirements for this project were to build a professional corporate website with login to private intranet. The graphical look and feel of the site was also very important to the client and they has very specific requirements regarding their brand image they wanted to convey to their audiences.

New Website - Screenshots

Screenshots of the new website. Where possible we have used the same pages in both set of screenshots to let you compare the difference between the two sites so you can see how we were able to present the same information in a modern, professional way.

Old Website - Screenshots

These are from their old site. Please note: this was not a simple, home-made website. This was real work done by a professional web-development agency charging the same prices as we do!

If you are considering hiring a web-design company we urge you to think twice about hign-minded claims of being the best, most professional and affordable outfit around. Such claims will invariably land you with shoody work like this.

To avoid ALL such risk on your part we provide our first consultation and mockup version of your website for free. This will let you get a real freel for the quality of our work BEFORE you commit yourself to anything. If you would like to know more about our offer and how we operate, here are the details.

What we did

We first built our mock-up and demo site based on their existing website. Once the company got a feel for what was possible using modern content management tools they quickly abandoned the idea of simply redesigning their old website and eagerly started out on building a whole new website.

Indeed, their old website was so unwieldy that it was several years out of date and no-longer reflected in even a small way what the company currently does.They thus took this opportunity to do a full internal review of the companies activities and clearly think-out how they wanted to present themselves on the web.

Throughout this process we were there to help, both in consulting with them on all the various aspects of building a website and in what are the best techniques and forms to adopt when growing online.

Outcome

The new EXL-Group website is a huge improvement over their old one. The site it's self is simple and clean to help reflect the nature of the company while being subtely very powerful. The menu and navigation system for example uses a split-menu system that is very elegant and impressive. Images are used in conjunction with gallery scripts to provide some unobtrusive yet dynamic content to the site that help impress first time visitors. Finally the actual content pages have been carefully worked on to reach a balance between textual and graphical content to not overload a reader but ensure that each page is both engaging and useful.